![]() ![]() Sampling using accidental sampling method with a sample size of 100 people. The data used are primary data derived from questionnaires distributed online. ![]() With friendly prices and the brand image owned by J.CO Donuts & Coffee, consumers do not hesitate to buy their products.This study aims to determine the quality of the product, brand image and price of J.CO Donuts & Coffee purchasing decisions. ![]() One of them is J.CO Donuts & Coffee in Tangerang which is the donut and coffee shop with the most consumers. At present there are many donut outlets that stand in the center of the crowd. Donuts are a type of food that is popular in Indonesian society. One promising business is a business in the food sector such as donuts. The development of the business world today is very fast, making business people have to compete with each other to attract consumers. ![]()
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